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Prime Visa card review: A good choice for regular Amazon shoppers

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Editor’s note: This is a recurring post, regularly updated with new information and offers.

Prime Visa card overview

Amazon’s Prime Visa is a solid earner, featuring a 5% return on and Whole Foods Market purchases, 2% on restaurant, gas station and drugstore purchases and 1% back on everything else, making it a strong contender for those who spend big with Amazon brands. Card rating*: ⭐⭐⭐½

*Card rating is based on the opinion of TPG’s editors and is not influenced by the card issuer.

Most of the time, we recommend saying “no thanks” when a cashier (or online pop-up) asks if you want to sign up for a store credit card at check-out. The discount you’ll get on your purchase is rarely as valuable as the sign-up bonuses other cards offer, and most store cards have disappointing earning structures.

But there are a few exceptions to that rule — and the Prime Visa is one of them.

If you spend a lot of your budget at Amazon or Whole Foods and want the best earning rate for those purchases, the Prime Visa is worth considering. It earns 5% back on Amazon and Whole Foods purchases, a substantial return for a card with no annual fee.

But of course, it isn’t the best card for everyone. Here’s what you need to know to decide if the Prime Visa deserves a spot in your wallet.

Prime Visa welcome offer

Currently, the Prime Visa is offering a $200 Amazon gift card instantly upon approval. This offer ends July 26.


Not only is this a solid welcome offer for a no-annual-fee card, but you’ll receive the e-gift card instantly upon approval instead of having to meet a spending requirement to earn it.

While the Prime Visa has no annual fee, you need a Prime membership to get the card. And since this is a Chase card, you’ll want to be under 5/24 to increase your chances of approval.

Related: The best credit cards for Amazon purchases

Prime Visa benefits

We usually don’t expect many benefits from a card without an annual fee, but the Prime Visa has some surprising perks.

As a cardholder, you’ll get extended warranty protection, purchase protection, travel accident insurance, and lost or delayed baggage insurance. Additionally, the Prime Visa doesn’t charge foreign transaction fees.

Suitcase or luggage with conveyor belt in the airport.

It seems like we hear a new horror story of someone’s lost luggage every day, so having baggage protection on top of earning bonus rewards on your purchase of Apple AirTags through Amazon is a great benefit.

Finally, cardholders usually get access to early deals during Prime Day and can earn boosted rewards during these sales events.

Related: What to do when an airline loses your luggage

Earning cash back on the Prime Visa

The Prime Visa earns 5% back on, Amazon Fresh, Whole Foods Market and Chase Travel purchases. It also earns 2% back at gas stations and restaurants and on local commuting (including ride-hailing) and 1% back on all other purchases.

Person shopping on a laptop

No other card consistently offers this high of a return on Amazon purchases, so this earning structure is excellent for anyone who spends a large portion of their budget at Amazon and Whole Foods. If you want to stick to just one card, the additional 2% back categories are decent for everyday spending.

However, you can get higher earning rates on gas stations, restaurants, commuting and general purchases with other cards, so the Prime Visa works best as just one part of a larger card strategy.

Related: The best rewards credit cards for each bonus category

Redeeming cash back on the Prime Visa

The ease of redeeming rewards with the Prime Visa is one of the card’s best qualities. Most simply, you’ll see your rewards on your Amazon checkout screen and can use them to pay for part or all of your purchases at

Alternatively, you can redeem your rewards for cash back, gift cards or travel at No matter which redemption option you choose, you’ll get a value of one cent per point.

Amazon packages on a residential doorstep

Other cards allow you to use your rewards to pay for your Amazon purchases, but we only recommend this route if you have the Prime Visa.

For instance, TPG values Chase Ultimate Rewards points at 2 cents apiece, but you’ll get a value of less than 1 cent per point if you use those points to pay for a purchase on On the other hand, your Prime Visa rewards are worth the same one cent each whether you choose to use them to cover an Amazon purchase, get cash-back or book travel through

Related: How to get maximum value from your Chase Ultimate Rewards

Which cards compete with the Prime Visa?

If you don’t have a Prime membership or don’t spend much of your budget at Amazon or Whole Foods, one of these cards may be a better choice for you:

For additional options, see our list of best cash-back credit cards and best store credit cards.

Related: Store vs. cash-back credit cards: Which one should I get?

Is the Prime Visa worth it?

If you already have a Prime membership and want to earn cash-back rewards, the Prime Visa is a good card to start with or add to your existing portfolio. However, if you don’t have a Prime membership or are focused on earning travel rewards, you’ll probably get more value from a different card.

Couple using a credit card

TPG associate product manager Ishan Thacker, for instance, loves that he can earn at such a high rate on his frequent Amazon purchases without having to pay an annual fee. I, on the other hand, rely on my Amazon spending to earn welcome bonuses on my travel rewards cards, so I’m not using one of my 5/24 slots for the Prime Visa for now.

Related: Cash-back vs. travel rewards: How to choose a credit card

Bottom line

With an unbeatable 5% return on Amazon and Whole Foods purchases and a simple redemption system, the Prime Visa is great for those who prefer the ease of using a no-annual-fee credit card that earns cash back over earning more complex travel rewards.

But if you plan to use points and miles for your next big trip, you’ll want to use a card that earns travel rewards points on your Amazon purchases instead. No matter which route you choose, you can’t go wrong with a card that earns rewards every time you click “Buy now” in your Amazon shopping cart.

Official application link: Prime Visa with a $200 Amazon gift card instantly upon approval. Offer ends July 26.

Additional reporting by Ryan Wilcox, Stella Shon and Carissa Rawson. 

For rates and fees of the Blue Cash Preferred card, click here.